 |
Max Benjamin Co-Founder Mark van den Bergh, Scorpio Managing Director Stuart McGuire, Barry Global Innovation Founder Barry Geoghegan and Scorpio Sales and Marketing Director Richard Kennedy as they strike the inflight distribution agreement |
Max Benjamin, the leading Irish candle brand, has struck a deal with Scorpio Distributors for the exclusive rights to distribute its products in inflight retail worldwide. Max Benjamin has also created two luxury well-being candles for Scorpio’s airline clients.
The company was established by brothers Mark and David Van den Bergh six years ago, with the focus on natural products and premium gift packaging. It made its travel retail debut earlier this year through Dubai Duty Free.
The brand owner has appointed agents for the business in Barry Global Innovation (BGI) and Jonathan Holland Associates (the latter handling the Middle East and Asia).
The Max Benjamin brand (named after the Van den Bergh’s nephews, who are sons of BGI Founder Barry Geoghegan) has expanded fast and is selling in some leading department store chains around the world – John Lewis, House of Fraser, Fortnum & Mason in the UK, Mitsukoshi and Takashimaya in Japan, and Brown Thomas in Ireland.
Max Benjamin fragrances are made from a blend of essential oils and are created from 100% natural plant waxes. They have an Italian cotton wick, which is lead-free, providing a non-toxic burn.
Scorpio will feature the candle range on its stand at TFWA World Exhibition later this month.
 |
Max Benjamin has created two luxury candles for the inflight channel |
