GERMANY. Maxxium Worldwide has announced the creation of Maxxium Germany Travel Retail, the last stepping stone in the drinks group’s Global Travel Retail (GTR) operations covering a number of new regions.
During the past 12 months the main focus in Germany has been building up an organisation, transferring the portfolio of Maxxium brands from Hermann G. Joerss GmbH, and establishing the supply chain, said Erik Juul-Mortensen, President of Maxxium Global Travel Retail.
Maxxium Germany Travel Retail has been operational since October 2005 and is responsible for the sales, marketing and distribution of all four shareholders’ brands (produced by The Edrington Group, Jim Beam Brands, Rémy Cointreau and V&S Group) in the duty free and travel retail market in Germany, Austria, Switzerland as well as in Eastern Europe.
The operation is run out of the Maxxium Deutschland office in Wiesbaden. “This provides an excellent platform for the team of six to be based there, to work even more effectively with trade partners,” commented Juul-Mortensen.
The new team
Peter Gärtner will head the team as Sales Director, Maxxium GTR Germany, Austria, Switzerland and Eastern Europe reporting to Erik Thomsen, Regional Director Europe North. From his previous role with the Remy-Cointreau owned German Duty Free company Hermann G. Joerss, Gärtner brings an extensive knowledge of the market, as well as of the Maxxium brands. In his four years with Joerss, he built up solid experience as Key Account Manager. In addition, Gärtner was previously Brand Manager for Bols and Metaxa.
Birgit Reinhold Assistant to Gärtner, Reinhold has been with the team since October 2005 and with Maxxium since 2004 as Sales Assistant Off-Trade. Before that, Reinhold had seven years’ experience in Special Projects with Wella, responsible for its major customers.
Petra Nagel, Marketing Manager, joined in December 2005 and has been with Maxxium since 2003 as Trade Marketing Manager, Off-Premise, in the German domestic market. Since joining Maxxium, Nagel has been involved in several international projects, including SMAP, TPM, and the Intrepid Roll-Out and after her move continues to be SAP Key User for the domestic marketing department.
Simone Ignatow joins in January 2006 as Key Account Support Gebr Heinemann. Ignatow has been with Maxxium since 2001, previously working with the German Off Trade team, and before that in Customer Service.
Stephan Schneider joins in January 2006 as Key Account Manager, Airport, Airlines & Caterers. Schneider joins from Allied Domecq Germany, where he held the position as Key Account Manager Off-Trade since 2001. Before joining Allied Domecq, Schneider spent more than five years with Unilever.
Marco Treumann will join on 1 March 2006 as Key Account Manager, Eastern Europe. Treumann joins from Gebr Heinemann in Hamburg, where he has worked since 1994. He has been Area Manager for Eastern Europe covering Poland, the Czech Republic, Slovakia, Hungary and Bulgaria, responsible for sales of the entire range of luxury foodstuffs and products in Eastern Europe.
In addition to the above team, Kai Mueller, Global Supply Chain Manager GTR, will be based in Wiesbaden, reporting to Erik Juul-Mortensen, President of Maxxium Global Travel Retail.
About Maxxium Global Travel Retail
Maxxium Global Travel Retail, one of the top three global travel retail suppliers in spirits and wines, is a division of Maxxium Worldwide, based in Amsterdam, which is jointly owned by four independent drinks companies – The Edrington Group, Jim Beam Brands, Rémy Cointreau and V&S Group.
MORE STORIES ON MAXXIUM GLOBAL TRAVEL RETAIL
Mangiacapra to hand over to Juul-Mortensen at Maxxium Global Travel Retail – 30/08/05
Maxxium gears up for maximum power in US duty free – 06/04/05
