Tobacco company Mazaya has introduced a portable shisha product in travel retail with Dubai Duty Free.
The Portable Hookah has been designed to be used on the go. A variety of flavours are available, including lemon with mint, blueberry, grape, watermelon, and cherry.
Mazaya has predicted that within the next three to five years shisha “will have become the trendiest tobacco product across all markets”.
“The Portable Hookah is perfect for travel retail,” said Mazaya Brand Manager Rawan Elayan. “It is an ideal accessory to take on vacation, especially for a younger audience who might want to have a chilled smoke with friends on their hotel balcony for example.
“It would also make a wonderful gift, instead of bringing someone back a carton of cigarettes, how about a hookah pipe with a selection of different flavours?”
