 |
Chairperson & Chief Visionary Officer Sung-Joo Kim at the Zurich store opening ceremony |
German luxury brand MCM has announced the opening of its latest flagship boutique in Switzerland. Located in Zurich at the heart of the Old Town in Münsterhof, the shop is the brand’s first standalone boutique in Switzerland.
The 160sq m boutique is described as a harmony of artisanship and modernity, designed to purvey a luxurious brand experience for consumers. It features a fresh design concept featuring a distinctive golden façade. The interior boasts contemporary clean lines with subtle neutral tones and touches of tradition, inspired by MCM’s signature brass plate designs.
The latest interior design allows for sweeping views throughout the product display panels, offering a variety of different spaces for each of the ranges on display.
 |
Sung-Joo Kim at the MCM store opening party in Zurich with a Spring/Summer 13 handbag |
Theatrical media wall
The Zurich flagship features a theatrical media wall comprising nine 3 x 3 metre screens. This media space was designed as an opportunity to reach consumers’ emotions and to convey the experience of a transcending voyage, MCM said.
The past-meets-future “˜Crossed for Zurich’ store design was developed to harmonise the brand’s pride for heritage with contemporary communications through giant digital installations and in-store iPads, both used for the first time in an MCM store.
 |
The new MCM store design concept incorporates contemporary clean lines with subtle neutral tones and gold detailing on the floor, inspired by the brand’s signature brass plates |
Exclusive item for Zurich store
To celebrate the new store and the debut of the exclusive media wall video-art collaboration with Emmy-award winner Andrew Daffy, MCM hosted a grand opening celebration on 7 May 2013, featuring a ribbon-cutting ceremony.
The party was attended by Chairperson & Chief Visionary Officer Sung-Joo Kim, local and international VIPs, celebrities and international media from China, Korea and Germany. Other guests included German dignitaries, prominent German and Chinese, socialites, fashion icons and opinion-leading bloggers.
“MCM will inject its renowned Munich vibe into the lavish new boutique with its complete product range as well as an exclusive item to come,” the company said.
Alongside the latest seasonal items, MCM will present a new lifestyle concept for the next generation of collections.
About MCM
Born in Munich, MCM seeks to deliver versatile styles to suit every need. Bag styles run from classic black and tan to statement-making models in strong colours. The brand offers sophisticated handbags, practical and stylish luggage, functional business bags and trendy small leathergoods, all crafted from materials such as leather, fabric and exotic skins. MCM is present in over 30 countries wtih 270 points of sale worldwide and has boutiques in major cities such as Berlin, Düsseldorf, London, New York, Beijing, Shanghai, Hong Kong and Seoul. The brand is also sold by prestigious retailers in key markets including the US, UK, Dubai, Italy, Russia and Germany.
Visit www.mcmworldwide.com
SEE MORE PICTURES OF THE NEW MCM FLAGSHIP OPENING IN ZURICH BELOW:
 |
 |
 |
 |
 |
