MCM introduces ‘Traverse’, a new travel retail-exclusive collection

MCM has introduced ‘Traverse’, its latest collection for travel retail, featuring seven channel-exclusive travel accessories. The pieces are inspired by the spirit of adventure, said the company, and are decorated with postage stamp motifs and patches, overlaid with MCM’s Visetos logo. 

The latest MCM offer, only available in travel retail, takes its cues from the world of travel and adventure.

The colourful assortment includes a mini cross body bag with a hands-free design, a multi-functional wash bag with a removable and adjustable shoulder strap, and a versatile passport holder with additional pockets. The collection also features a ziparound wallet with removable wristlet and a stylish top zip pouch with a spacious compartment and two smaller interior pockets. These designs are each available in two sizes.

The collection is varied and versatile, with the brand aiming to lift its appeal to younger consumers.

MCM has become a cult favourite among luxury millennial and Gen-Z customers around the world, with MCM designing this new travel retail collection to invite customers to discover a new side to the brand. 

MCM is stocked in 650 stores worldwide, with the new travel retail collection available in selected stores across the channel.

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