UK. Kavanagh Communications has announced the return of Michelle Spalding (formerly Michelle Hamilton) to the travel retail team after a four-year absence.
Spalding (pictured right) was previously responsible for developing strategies and delivering campaign success for the press office and media relations activity for industry leading brands and organisations. These include BAA Retail, World Duty Free and Cadbury Schweppes International Travel Retail.
Upon her return Spalding will be responsible for the strategic planning and implementation of trade and consumer PR campaigns, social media and marcomms initiatives for the agency’s clients in the travel retail sector including Diageo, Mars, Collezioni, Aelia and LS Travel Retail.
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Commenting on Spalding’s return, Kavanagh Communications CEO Anne Kavanagh said: “I’m really delighted that Michelle has re-joined us as she brings in-depth knowledge of the unique demands of travel retail from all sides of Trinity opportunity, alongside her broader experience in the travel industry and domestic retail.
“There’s huge opportunity for companies in travel retail to engage more directly with consumers and other key stakeholders through social media and other PR to drive footfall and conversion, and Michelle’s expertise will be put to good use.”
Spalding commented: “I’m looking forward to working with Anne and the team with our fantastic range of clients to build reputation and awareness and most importantly, the aspect we’re all passionate about, using PR to deliver commercial returns.”
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