Mickey Finn’s goes for mix-and-match approach – 02/09/05

USA. Mickey Finn’s Spiked Schnapps, handled by distributor Haleybrooke International in duty free, has released a new flavour, Sour Blueberry & Pomegranate.

The upscale blue-coloured cordial (pictured left) is made with real fruit juice and natural flavours infused with alcohol. It joins the other three variants: Sour Green Apple, Sour Raspberry and Butterscotch & Vanilla.

Aimed at younger consumers, the product is presented in 500ml bottles at 15-20% abv, which allows the consumer to mix and match. For example, travellers returning to the European Union can buy up to four bottles without jeopardising their spirits allowance, said Haleybrooke.

For details, contact Patrick Nilson, p.nilson@haleybrooke.com or Roger Thompson, r.thompson@haleybrooke.com

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