ITALY. Borsalino, the Italian hats, caps and accessories brand, has made its travel retail debut with the opening last week of a standalone boutique at Milan Linate Airport inspired by design, technology and sustainability.
The boutique, opened on 21 October, marks the brand’s entry into the travel retail channel and consolidates its strong presence within Milan. The company also runs a showroom and two historic Via Sant’Andrea and Galleria Vittorio Emanuele II flagships in the city.
The 36sq m Borsalino travel retail boutique is sited within the Piazzetta del Lusso area that overlooks airport departures and is dedicated to high-end shopping. The boutique is characterised by an original visual identity designed to enhance the Maison’s highlighted selection of hats and caps for contemporary travellers.
Borsalino Managing Director Managing Director Mauro Baglietto said: “The Borsalino Milan Linate boutique marks our entry into travel retail, a channel that the company is strongly focusing on. Travel and the idea of the journey are intrinsic to the brand’s historic DNA that has been promoting Made in Italy Excellence across the globe since 1857.
“As part of our current development plan, 2021 has already welcomed an inaugurated boutique in Nammos Village Mykonos, the pop-up stores of Loulou Beach Saint Tropez and Metropole Hotel Monte Carlo, as well as launching the Ape Piaggio Borsalino project that first premiered in Sani Resort Greece. This new Milan Linate travel retail boutique culminates a very special year according to the company’s set objectives of balanced and sustainable growth.”
With the restyling of Milan Linate Airport now complete, the hub aims to establish itself as one of the most technological in Europe. The exciting touchless and facial recognition features; large bright spaces dedicated to shopping and food; and the luxurious relaxation areas have all been designed specifically to cater to the modern passenger, while offering the most fluid and engaging travel experience possible.
As reported, Milan Linate Airport unveiled its new-look terminal in June following a €40 million (US$48.4 million) project investment by operator SEA Group. In October the development was named overall winner in the inaugural edition of The Plan Award Real Estate Special Contest, a national competition to find the best architecture projects in Italy.
