‘Modern and Parisian’: Safilo signs ten-year global licensing agreement with Isabel Marant : Moodie Davitt Report

Safilo Group hopes that the new licence will attract trend-focused Gen Z and millennial customers

Eyewear giant Safilo Group has signed a ten-year global licensing agreement with French fashion brand Isabel Marant.

Under the agreement, Safilo Group will have the licence for the design, manufacture, and distribution of Isabel Marant’s sunglasses and optical frames until 2030. The first Isabel Marant eyewear range will be launched in spring 2021.

Isabel Marant was founded in 1994 and quickly developed a reputation as one of the most well-loved ‘modern Parisian brands’.

According to Safilo Group CEO Angelo Trocchia, the agreement with Isabel Marant will help the group target design-driven Gen Z and millennial customers. He said, “We are pleased to welcome to our portfolio one of the coolest French designer brands whose unique expression and iconic style ensure it stands out within the advanced luxury design segment.

“This positioning between contemporary and traditional luxury allows design-driven, trend-setting brands, such as Isabel Marant, to captivate and engage Gen Z and Millennials with their originality, recognition and authenticity.”

Trocchia added, “We will focus on reflecting the brand’s distinctive Parisian style through its eyewear collections to appeal to women both in France and throughout the world and expand the brand in this important product category.”

Isabel Marant commented: “Safilo’s expertise and capabilities in the design, development and manufacturing of eyewear, as well as their qualitative and widespread distribution reach, are the critical factors that lead us to take this exciting challenge of entering into our first ever eyewear licensing agreement.

“We were looking for a partner capable of translating our idea of a sartorial interpretation into an accessory that is emblematic of present-day style. With Safilo we share the same creative energy and enthusiasm for experimenting and we are sure that together we will able to delight our clients in France and beyond.”

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