SINGAPORE. Moët & Chandon has partnered with DFS Group to open a seasonal pop-up store at Singapore Changi Airport.
Travellers are able to personalise bottles of Moët & Chandon, enjoy complimentary tastings and send messages around the world from an instant-printing “photobox”. The organisers describe it as “a festive and magical journey through the French ‘art de vivre’”.
A limited-edition seasonal bottle of Moët & Chandon has been launched to coincide with the pop-up, showcasing the orangerie built in Epernay, northern France, by Jean-Remy Moët in the early 19th century.
Moët Hennessy Managing Director Travel Retail Asia Pacific Vanessa Wildman said: “We partner this holiday season with DFS and Changi Airport to enchant travellers through the most iconic symbols of Moët & Chandon and provide them with unique personalisation experiences.”
DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts Brooke Supernaw said: “As the world’s leader in luxury travel retail, we’re excited to work with brands such as Moët & Chandon to bring this first-of-its-kind pop-up retail experience to our customers at Changi.”
Changi Airport Group Senior Vice President of Airside Concessions Teo Chew Hoon said: “We are pleased to partner with Moët & Chandon to usher in the joyous celebrations and festivities.”
The pop-up store runs until 6 January.
