SOUTH KOREA. Moët Hennessy Travel Retail has partnered with The Shilla Duty Free to unveil an immersive basketball-themed Hennessy pop-up at Incheon International Airport Terminal 2.
The animation, which runs until 15 October, offers a captivating Hennessy brand experience featuring tastings, interactive basketball elements and special souvenirs.
The circular animation, designed to engage a new generation of travellers, takes inspiration from a basketball game and features graphic white and concrete finishes.
Hennessy’s ‘Never Stop, Never Settle’ mantra is central to the experience, which offers a limited-edition expression of Hennessy V.S.O.P. featuring basketball elements in its design.
Reflecting the dynamic energy of a basketball game, the pop-up features 150 white Hennessy-branded basketballs, and a Hennessy jersey no. 8 in a feature wall.
Travellers can discover the Cognac brand, enjoy special tastings and interact with Hennessy Brand Ambassadors dressed in Hennessy no. 8 jerseys. For a minimum spend of US$300, travellers receive an exclusive basketball engraved with the Hennessy logo.
According to the brand owner, the inspiration for the animation comes from Hennessy’s 250-year history. Over the years, the house has made it its mission to redefine the Cognac ‘game’, pushing the limits of what the spirit can offer through taste, style and storytelling, Hennessy said. ✈
