UAE. Moët Hennessy has partnered with Dubai Duty Free to open a premium Champagne concept in the enhanced 1,100sq m arrivals store at Dubai International Airport (DXB) Terminal 3.
The striking 44sq m area has a 17-metre wall that showcases five Maisons: Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon and Krug.
A wide range of Champagnes are offered, including exclusive large formats only available at the store, as well as a bottle personalisation service. The area is completed by an animation zone and digital screens designed to create an immersive experience.
Moët Hennessy said the space puts an emphasis on celebration and memorable moments, and that it highlights the group’s unique portfolio by creating a premium and personalised environment.
Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin commented: “We are delighted to partner with Moët Hennessey for its new premium Champagne concept, which is one of the many new retail elements that we have introduced for the first time at the recently opened arrivals Shop in Terminal 3.”
As reported, the enlarged Terminal 3 arrivals store that opened in January is +66% larger than the store it replaced and has a strong focus on wines and spirits for passengers arriving on Emirates flights.
