UK. British fragrance and personal care brand Molton Brown has partnered with Avolta to roll out a series of immersive brand experiences across seven UK airports.
The airport Beauty Stations are currently live at Manchester Terminal 2, Bristol, London Heathrow terminals 2 and 4, London Stansted, East Midlands and Leeds Bradford, running until 5 June.
This collaboration supports Molton Brown’s 2025 Summer Scents campaign, showcasing signature fragrances such as Coastal Cypress & Sea Fennel and Sunlit Clementine & Vetiver.
The promotion features merchandising displays featuring bold, scent-inspired visuals for each fragrance.
The initiative reinforces Molton Brown’s travel retail expansion, building on the success of the spring Contentainment experience in London Heathrow Terminal 3, highlighting Molton Brown’s Bluebell & Wild Strawberry fragrance.
Summer scents
The Coastal Cypress & Sea Fennel Collection combines salt-sprayed breezes and cool spice. Last year, punk poet Dr John Cooper Clark reimagined it as part of the Artists of Note series, and expressed the scent through a rhythmic poem.
Also available at the Summer Beauty Stations are the scent’s EDP, EDT, body wash, body lotion, hand wash and hand lotion.
Evoking the spirit of summer, Sunlit Clementine & Vetiver features a citrus-woody scent made for those travelling during the season. The range includes EDP, EDT, body wash and body lotion.
Molton Brown Associate Director Global Travel Retail Rosie Colleypriest said, “We are delighted to launch our 2025 Summer Scents campaign with these impactful new Beauty Stations, in partnership with Avolta.
“This initiative allows us to attract and engage with a valuable travelling demographic as the peak summer holiday period approaches, driving awareness and sales through targeted product placement and seasonal relevance.” ✈
