British fragrance house Molton Brown has added new scents to its Delicious Rhubarb & Rose collection.
The Delicious Rhubarb & Rose Eau de Parfum and Eau de Toilette, which are available in both travel retail and domestic markets, are in line with the brand’s plan to drive engagement with returning customers by highlighting popular collections and fragrances.
They feature in high-profile activations at leading UK airports including London Heathrow, London Gatwick, Manchester and Glasgow (where Dufry company World Duty Free is the lead travel retailer).
In a statement, Molton Brown pointed out that the launch has been timed to coincide with both Mother’s Day and half term holidays in the UK, “which provide an opportunity both for travel and gift shopping, which is a key purchase driver within the market”.
Created by Senior Perfumer Vanessa Prudent, the Delicious Rhubarb & Rose fragrances take inspiration from gastronomy and nature. Prudent’s childhood memories of baking also play a role in the floral and fruity scent.
Like all Molton Brown fragrances, the collection is crafted in England and celebrates the brand’s home and heritage by using two quintessentially British ingredients. According to Molton Brown, the rhubarb leaf offers a crisp note to blend with the rose accord.
The eau de toilette blends bright grapefruit and bitter yuzu, with rhubarb leaf and rose, on a vanilla, musk and spun sugar base. The eau de parfum features a signature note of raspberry entwined with lychee, peony and a pink pepper heart to close with cedarwood and musk.
Molton Brown Associate Director Global Travel Retail Rosie Cook said: “We are delighted to be seeing travellers return as vaccine rollouts and easing travel restrictions breathe life into travel and travel retail stores once more.
“We know that many of our customers want to treat themselves with something special, but also something they know they can rely on and will deliver the enjoyment they seek. Our championing of iconic fragrances will help to engage new shoppers.”
Cook noted that the Delicious Rhubarb & Rose range, which includes Bath & Shower Gel, Liquid Hand Wash, Vibrant Body Oil and Body Lotion, has been a popular part of the brand’s offer since its release.
