AUSTRALIA. Molton Brown has made its debut in Australia’s downtown duty-free market in partnership with Lotte Duty Free. The British fragrance brand is now available at the retailer’s Sydney downtown store.
Its popular fragrances Re-Charge Black Pepper, Coastal Cypress & Sea Fennel and Fiery Pink Pepper feature alongside new releases such as Wild Mint & Lavandin.
This debut builds on Molton Brown’s presence in the Australian domestic market where the brand is listed in David Jones stores and online.
This expanded offer allows the brand to leverage its strengths as an omni-channel retailer by delivering a comprehensive solution for shoppers with engagement in every market.
Molton Brown Head of Business Development, Global Travel Retail Sophie Sponagle said: “We are delighted to announce this launch in a brand new market for us. Partnering with Lotte Duty Free to bring our products to domestic duty-free shoppers in Australia is the latest step in our mission to create a complete offer for consumers at every touchpoint across Asia Pacific and the global market.
“Our collections are crafted with a dedicated focus on both sustainability and individuality, both of which are key drivers for shoppers in Asia Pacific. We are thrilled to be expanding our offer to reach more consumers alongside one of the top retailers in the travel retail business.” ✈
