Molton Brown has launched its limited-edition Marvellous Mandarin & Spice collection in UK travel retail. The British fragrance house is highlighting the products with a visual campaign across key airports over the holiday season.
Dedicated Beauty Stations and Must Have Tables are being deployed at airport locations including London Heathrow, Manchester, Glasgow, Birmingham, Stansted, Gatwick and Edinburgh.
At London Heathrow, Molton Brown is installing 17 sponsored Christmas trees in British Airways lounges across the festive period. These decorations underline the key role played by the fragrance category in enhancing travellers’ shopping experience.
The Molton Brown flagship store in London Heathrow Terminal 5 now has an engraving machine, which helps passengers customise their purchases for gifting or self-indulgence.
The range, crafted by Senior Perfumer Nathalie Koobus, includes Marvellous Mandarin & Spice Hand Wash and Body Lotion. Koobus said: “I wanted to recreate a fragrance that evokes a traditional British Christmas cake, abundant with fresh citrus and warm spices.
“This addictive, nostalgic and naturally festive scent reminds us of time spent in the kitchen with loved ones preparing a sweet feast for the special day.”
Molton Brown is supporting its festive collection with pre-made Gift Sets, including the Floral & Citrus and Woody & Aromatic Crackers, the Hand Care Collection, the Stocking Filler Collection, and the Fragrance Layering and Discovery Sets. Each gift set is presented in a box crafted from 100% recycled materials, and the box itself can be recycled again (after peeling off base label). 
Molton Brown Head of Business Development, Global Travel Retail Sophie Sponagle commented: “We are delighted to unveil our Christmas offer for our customers and travel retail partners, as we hope to deliver a real feast for the senses during the festive period.
“Creating amazing experiences is one of the things which sets the fragrance sector apart in travel retail, and we are thrilled to be able to leverage our position as fragrance leader and a British heritage brand to create something truly special this season.
“Sustainability is at the heart of our offer this festive season, as it is with everything we do at Molton Brown. Our gift sets and collections are crafted to help customers share the joy of the season with luxury items, delivered with a conscious care for the world around us.” ✈
