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UK. Alpha LSG is hosting its third OMG! Conference, Training and Awards for Monarch this week, recognising the airline’s best in-flight sales cabin crew.
The two-day event is designed to help improve service to customers and deliver better commercial results for the airline, and is being held at the Beaumont Estate Hotel in Windsor on 1-2 March.
About 70 of Monarch’s’ best performing cabin crew and regional management will engage with Alpha LSG’s in-flight retail team who, along with its suppliers, will showcase this summer’s product ranges during various “˜brand immersion sessions’.
Participants will also attend a variety of workshops and take part in commercially-focused team-building activities such as “˜Masterchef’ and “˜Catwalk’ challenges.
Alpha LSG General Manager – Inflight Retail Chloe Lerner said: “While we work hard [with Monarch] innovating and developing the products and services offered on board, it’s crucial to engage with the cabin crew to incentivise and reward their endeavours, as well as provide information and support to help them when they are speaking to their customers.”
At a black-tie “˜Enchanted Forest’ themed gala dinner, the OMG! Awards will be presented to the “˜Top Sales Person’ while the airline’s top twenty best-selling cabin crew will receive double commission in recognition of their efforts.
There will also be accolades for the “˜Team of the Year’ as well as a “˜Dedication to Incentives’ and an “˜OMG! Outstanding Positive Approach to learning and sales’ award that will be judged during the event.
