NORWAY. Mondelez World Travel Retail (WTR) has joined forces with Gebr. Heinemann-led Travel Retail Norway at Oslo International Airport in a special promotion for Freia chocolate which will benefit a local charity.
In a two-month promotion ending 30 April, 20% of all purchases of the travel retail-exclusive Freia ‘I love Norway’ 260g boxes will be donated to Fattighuset Oslo. The charity is a voluntary aid and interest organisation that aims to help people in difficult situations, mainly through distributing food.
The charity link is being highlighted on digital screens and at points of sale through in-store communication across Oslo Airport’s Departures East, Arrivals and Departures North halls. The campaign slogan is “Make a difference to someone’s life”.
The campaign is being highlighted on Travel Retail Norway’s ecommerce platform, thus also reaching consumers before their travels.
The Freia I love Norway boxes were developed to capture both the brand’s local origin as well as its affection for the people of Norway.
“This milestone is possible thanks to the efforts of everyone involved. Our employees have been incredibly inspired by this engaging promotion. As conscious and generous team players, they are proud to see this activity in the shops” – Travel Retail Norway Category Manager Frank Hansen
Mondelez WTR noted that the charity partnership is the first initiative of its kind for Freia in travel retail, with the aim of inspiring shoppers to enjoy the local chocolate while contributing to a good cause.
Mondelez WTR Head of Global Accounts Travel Retail Iris Litschauer said: “Mondelez WTR’s ‘Travel Retail Made Right’ sustainability commitment is underpinned by the overarching values of loving our brands and consumers, and doing what’s right. This means treating people with care and integrity, and using our beloved brands to make a real difference.”
She added: “We are very proud to launch this first-of-its-kind initiative for Freia with our valued partners at Gebr. Heinemann and Travel Retail Norway, who share our commitment to giving back and supporting our travelling consumers in making a positive impact on both people and planet.”
Travel Retail Norway Category Manager Frank Hansen said: “It is a great pleasure to continue our strong and trustful collaboration with Mondelez WTR, following an impressive and successful sustainability campaign last year. The charity promotion is the first one Travel Retail Norway and Gebr. Heinemann are running at Oslo Gardermoen.
“This milestone is possible thanks to the efforts of everyone involved. Our employees have been incredibly inspired by this engaging promotion. As conscious and generous team players, they are proud to see this activity in the shops. The Travel Retail Norway team believe that everyone should commit to spreading generosity and kindness more. Being supportive and dedicated is a responsible choice.”
Gebr. Heinemann Marketing Director Jens Peter Peuckert said: “At Gebr. Heinemann, we focus on humans and their needs. From our consumers to our employees, partners and community, we are dedicated to supporting them and inspiring them.
He added: “We’re thrilled at the great response to this charity partnership with Mondelez WTR and Fattighuset and local jewel Freia. It underlines a great shift to a more human-centric era in travel retail, where we prioritise understanding the needs of travellers to offer them even more inspiring and sustainable shopping experiences.”
Fattighuset Oslo Board Leader Julian Jansen Solvang said: “Fattighuset is committed to supporting the poor of Oslo with food, clothes and welfare services, and we are able to do so due to the cooperation with our donors and partners. We could not have done it without our supporters.
“The chance to provide people with the help they need increases enormously when funds are raised through a charity promotion. It gives us the possibility to reach further and help more people in a difficult life situation and families in need.
“Every ‘thank you’ from our guests to us is also a thank you to everyone involved in making this charity promotion possible. And on behalf of Fattighuset, we thank you too. This wouldn’t have been possible without you.”
Note: The Moodie Davitt Report’s portfolio of titles includes Confectionery Curated, published in association with Mondelez. It offers a regular selection of stories focused on the key confectionery category in travel retail and beyond.
As with all Moodie Davitt Report media, Confectionery Curated is free of charge. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please email Kristyn@MoodieDavittReport.com
