SPAIN. Mondelez World Travel Retail (WTR) has partnered with Dufry for its summer campaign highlighting the travel retail-exclusive Toblerone 2.0 sleeve printer at Barcelona El Prat Airport Terminal 1.
The activation is located in the La Lagrima area – a high-traffic section of the travel hub.
The campaign is part of a series of creative digital engagements for the leading chocolate brand, which has been rolled out in airports across the globe.
The activation, which runs until 31 August, showcases Toblerone’s wide array of chocolate bars across all flavours, including Toblerone Tinys. They also come in personalised packaging with the brand’s design statements.
Using the new Toblerone sleeve printer, travellers are invited to customise their own 360g Toblerone bar by printing a name or message onto the product sleeve.
Designed for gifting and souvenir, the Spain Sense of Place Toblerone collection is on offer at the pop-up.
In addition, Mondelez WTR and Dufry are running several promotions where consumers can spend less and get more on Toblerone Bars and Toblerone Tiny pouches.
Mondelez World Travel Retail Head of Customer Marketing Beatriz de Otto said: “There is nothing sweeter than a European summer experience and we are thrilled to enhance the journey of travellers with our widely successful Toblerone Sleeve Printer 2.0.
“With our valued partners at Dufry, we are delighting travelling customers with our cutting-edge technology, allowing them to create a truly unique gift or souvenir to take back home. It’s through the innovative differentiation displayed in campaigns like these that we are able to unlock more incredible spaces, highlight our winning portfolio and deliver unique Mondelez WTR moments.”
Dufry Global Category Management Head for Confectionery & Food Philippe Moryl added: “At Dufry, we are thrilled to bring the popular Toblerone Sleeve Printer to life by giving it a space worthy of its fame.
“Through our powerful partnership with Mondelez WTR, we are committed to delivering exclusivity, driving differentiation and enhancing the customer journey. With summer here, we want as many travellers as possible to experience this innovative campaign and we are sure our customers will enjoy and remember this special moment at Barcelona Airport.” ✈
