
UK. Mondelez World Travel Retail (WTR) has launched a refreshed design for Cadbury’s travel retail portfolio. The redesign, rolling out across major UK airports from July, pays tribute to Cadbury’s British roots while elevating the brand’s premium gifting appeal in the channel.

The launch is part of Mondelez WTR’s wider strategy to drive category growth through shopper-led innovation. Key elements of the refresh include enhanced colour navigation and design-led packaging which aim to boost shelf appeal and conversion.
The range features travel-exclusive formats such as the Sharing Pouches (250g), Big Pouches (400g) and Big Taste Tablets (280g and 300g).
Among the highlights is a limited-edition ‘Sense of Place’ Great Britain variant, complete with bespoke packaging and British storytelling elements, for two of Cadbury’s bestselling SKUs. It launched in July.
To support the launch, Mondelez WTR is running a series of high-impact promotional activations and experiences across London Heathrow, Stansted and Luton airports from July.
Highlights include instant-win ‘Spin to Win’ games with British-themed prizes at London Heathrow and Stansted airports and interactive photo zones, tastings and exclusive souvenir giveaways at Luton Airport. In addition, a flagship ‘Win a Weekend in London’ promotion is running across key airports.
The redesign blends a contemporary aesthetic with the nostalgic charm that has long defined the brand. According to Mondelez WTR, 45% of travellers choose chocolate brands that remind them of childhood, while 43% say chocolate evokes nostalgic memories (Cadbury Unwrapped – Chocolate Trends Report).

In addition, every product in the new Cadbury range is responsibly sourced. All products are made with cocoa from the Cocoa Life programme, which will invest US$1 billion by 2030 to support cocoa farming communities.
“Cadbury has always stood for sharing, generosity and little moments of joy, and that’s exactly what we wanted to bring to life with this redesign,” commented Mondelez World Travel Retail Director Category, Customer & Shopper Marketing Anna Somogyi.
“This renovation reflects our long-term commitment to growing the category in travel retail by putting shoppers first – offering greater visibility, a more memorable in-store experience and gifting options that truly stand out. With the new Sense of Place edition, we’re also celebrating Cadbury’s British heritage and giving travellers a unique memory from their journey.” ✈
