EUROPE. Mondelez World Travel Retail (WTR) has enhanced its gifting offer with the launch of the travel retail-exclusive ‘Say It With Milka’ Gifting Pralines.
The pralines are made with 100% alpine milk chocolate and advance the confectionery leader’s category vision of ‘delighting travellers through an expanded winning portfolio’.
The ‘Say It With Milka’ pralines range features Milka’s signature velvety smoothness and rich flavour profile but with enhanced gifting appeal.
The heart-shaped pralines are filled with Hazelnut crème and decorated with the message ‘With Love’, ideal for a romantic gift.
The giftbox-shaped pralines are filled with Milk crème and adorned with the message ‘Happy to See You’, making them the perfect gift to celebrate a reunion or homecoming.
The clover-shaped pralines are filled with Cocoa crème and are an ideal way to show gratitude with the message ‘Thank You’ engraved on top.
In addition, travellers looking to add an extra special touch can personalise their purchase by writing a note to family and friends inside the box.
Mondelez WTR is showcasing the Say It With Milka range with a dynamic high-visibility campaign in European travel retail. The campaign offers an engaging experience that includes eye-catching POS displays and videos that highlight Milka’s premium craftsmanship and quality. It is running at key airports in Warsaw, Prague, Zagreb, Rome and Paris.
Mondelez WTR Marketing Director Dogus Kezer commented: “We are excited to introduce ‘Say it With Milka’, a product exclusive to the travel retail channel where gifting plays a significant role in accelerating conversion.
“By embracing the growing trend of personalisation, ‘Say it With Milka’ offers a memorable gift that enables travellers to express their feelings to their loved ones in an authentic and delectable way. This further highlights Mondelez WTR’s commitment to driving the growth of the confectionery category by meeting the evolving needs of travellers.” ✈
