Mondelez World Travel Retail (WTR) will be showcasing a new line-up of travel retail exclusives and product refreshes from Toblerone at the upcoming TFWA World Exhibition in Cannes (Riviera Village, RG5).
The company said it will be emphasising three major opportunities for Toblerone – gifting, sharing and Sense of Place.
Mondelez WTR is introducing a new flavour for the Toblerone 360g bar, combining milk chocolate with orange peels covered with ginger. Toblerone Gingery Orange 360g bar will be available in global travel retail from April 2020.
There has also been a redesign for the Toblerone Messages 360g bar range, which was first introduced to the travel retail channel in 2017. Featuring geometric patterns in the brand’s signature gold and red, Mondelez WTR said the updated sleeves offer travellers an additional personalisation opportunity directly on the pack.
Toblerone is also extending its Tiny range with three new products. Toblerone Tiny Gingery Orange will come in a mono (single flavour) bag and a mix bag that includes milk and dark chocolate Tinys. The mix bag is launching in November 2019, while the mono bag will make its bow in July 2020.
Launched exclusively with Dufry in July 2018, the Toblerone Tiny Crunchy Almonds Mix 272g bag is now being released into travel retail worldwide. The bag contains a mix of Toblerone miniature flavours – milk, white and crunchy almond-flavoured chocolate.
The Toblerone brand owner claims to have pioneered Sense of Place in the confectionery category back in 2015, when the brand introduced its Destination sleeves for the 360g bar. Subsequently, Mondelez WTR has launched Cadbury Dairy Milk Minis with destination-specific packaging featuring icons such as beefeaters in the UK and palm trees in Dubai. Mondelez WTR has also extended Toblerone’s destination packaging with a Dubai-specific Toblerone Tiny Milk 272g bag.
Mondelez WTR said it is building on the success of these packaging innovations with an extended range of Sense of Place products. These will feature redesigned sleeves and cover more than 30 airports worldwide, with an introduction to travel retail shelves at the end of this year.
Mondelez WTR Category Marketing Manager Irina Tarabanko said: “Mondelez World Travel Retail’s chocolate portfolio is enjoying fantastic growth across all regions, and chocolate remains the most popular confectionery product purchased in airports.
“To sustain this momentum and address the industry challenges of basket size and low spend, we’re leveraging the number one chocolate brand in the channel with products that speak to major trends in confectionery.”
She added: “By leading the way in gifting, further developing Toblerone’s presence in sharing and capitalising on the highly successful Sense of Place trend, we endeavour to drive more shoppers and more spend in line with our ‘Delighting Travellers’ category vision.”
