Welcome to the latest edition of the Moodie Davitt Spotlight Series eZine, where we tell the story of Prada Beauty, a brand that has recently expanded beyond fragrance to become a triple-axis entity that also covers skincare and colour cosmetics.
Since 1913, the Prada fashion house has been challenging conventions through the use of bold colours, avant-garde silhouettes and creative experimentation.
This same ethos is embraced by Prada Beauty, operated by L’Oréal Groupe, whose skincare and colour cosmetics are breaking new boundaries in beauty technology.
We speak with Prada Beauty Global Brand President Yann Andrea, who talks about the brand’s recent expansion into new categories.
He also explores the tech-driven ethos that inspires Prada Beauty’s product innovation pipeline and its mission for constant ‘self-reinvention’.
L’Oréal Travel Retail Luxe Division Worldwide General Manager Baptiste Beau talks about his overall mission for Prada Beauty in the channel. He also shares his insights on how perfumes & cosmetics can and should develop to meet the ever-evolving needs of today’s beauty consumers.
We take a tour of Prada Beauty’s first triple-axis permanent counter at Milan Malpensa Airport, its newly opened permanent counter in Samaritaine Paris and get a preview of the brand’s selective approach to expansion in travel retail.
Prada Beauty has set out a vision to challenge traditional notions of beauty; we hope that this Spotlight Series eZine communicates that ethos and inspires others to embrace new perspectives.
The Moodie Davitt Report Brands Director Hannah Tan-Gillies
