Welcome to the Moodie Davitt Spotlight Series eZine, where we tell the story of La Roche-Posay, a dermocosmetics brand that is making big moves in travel retail.
Recommended by 90,000 dermatologists, La Roche-Posay is the number one dermocosmetics brand worldwide. Its mission? To make dermatology accessible for all.
The brand has pledged to offer life-changing dermatological solutions to the more than 1 billion people in the world suffering from various skincare issues. It is a mission that goes hand-in-hand with L’Oréal Groupe’s wider mission of offering ‘Beauty for all and for each one’.
In these pages, we discover La Roche-Posay’s newest innovation, Anthelios UVMune 400 Invisible Fluid, which the brand describes as “the biggest suncare innovation in the last 30 years”.
We take a deep dive into La Roche-Posay’s Environmental, Social & Governance commitments as the brand continues its mission to act for good. And we examine its latest beauty tech innovation, the La Roche-Posay Spotscan.
In recent months, L’Oréal Groupe rebranded its Active Cosmetics Division to Dermatological Beauty. The change underlines the division’s link to dermatologists, highlighting the medical efficacy of the brands and its growth potential in both travel retail and domestic markets. In 2022, the global dermocosmetics market grew by +13%, an upward trend which bodes well for the Groupe’s brands in the channel and especially La Roche-Posay.
We speak to L’Oréal Travel Retail Dermocosmetics & Professional Products Divisions General Manager Anne-Laure Lecerf, who highlights La Roche-Posay’s potential in driving both recruitment and conversion in the channel. She also talks about the key factors driving dermocosmetics’ meteoric rise and how she is leveraging La Roche-Posay’s powerful positioning as the world’s number one dermocosmetics brands in travel retail.
Please enjoy this special edition.
The Moodie Davitt Report Brands Director Hannah Tan-Gillies
