LATIN AMERICA/CARIBBEAN. Welcome to the latest edition of The Moodie Davitt Spotlight Series eZine, in which we profile the fascinating, multi-layered story of Morpho Travel Experience.
The dynamic Costa Rican company has developed a strong reputation as a creative, partnership-led destination travel retailer across airports, resorts and hotels in Latin America & Caribbean over the past 22 years, through its Rumbo, Casa Tica, Emprende and other brands.
In recent years, it has established itself too as an innovative, high-quality food & beverage concessionaire, with big plans to grow that arm of the business.
The Morpho story is about much more than its operations though, as we discovered on a week-long visit that took in Costa Rica capital San José – where the company is headquartered – as well as touring several of its regional sites, including Bogotá and Santiago de Chile airports.
The company nurtures close associations with local manufacturers alongside a focus on high-quality destination products that match the demands of the location and the client base.
In a channel where every retailer talks about Sense of Place, Morpho lives it every day with a level of investment and detail at its stores that is arguably unmatched anywhere else.
On our visit we also gained a sense of the company’s commitment to its people and to the planet, with particular focus on the oceans.
In this publication we examine Morpho’s journey so far, outline key milestones along the way, and we speak to senior management about the ambitions for the future.
It is a tale of a travel retailer with a sharp focus on what it does best, a collaborative working culture and partnerships that run across decades, not years – alongside a strong commitment to giving back.
The combination of these elements made the task of telling the Morpho story a rewarding and enjoyable one, and we hope this spirit shines through in this edition of our Spotlight Series. It is an engaging and memorable tale about a remarkable travel retailer. 
