Moodie Davitt WeChat: Key stories from Week 26

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report has stepped up its Chinese language coverage of key China-related stories, anchored by our WeChat platform, published four times a month. Readership is climbing steadily with the platform now attracting 4,440 followers, along with encouraging reading and sharing levels.

We also publish the China Travel Retail Report, a quarterly eZine. The next edition will be published in July.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two freelance staff in Mainland China and by our Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co. (HTDF) in Sanya, who heads a newly established Moodie Davitt Hainan-based entity.

China China Representative Zhang Yimei (left), based in Hainan, and Chinese Editor Penelope Zhou in Hong Kong spearhead The Moodie Davitt Report’s unrivalled coverage of the key China travel retail market

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language service. For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Zhang Yimei at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有4,440名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Tea for two: LVMH-owned skincare brand Fresh is celebrating its revamped Kombucha Facial Treatment Essence through a joint omnichannel campaign with tea company Basao. Click here for our WeChat story and here for our original English version.
Memories are made of this: L’Oréal Travel Retail Asia Pacific and China Duty Free Group are celebrating a highly successful collaboration for Maison Margiela Replica fragrances, launched earlier this month in Hainan. Click here for our WeChat story and here for our original English version.
‘An unprecedented airport destination’ – Travel hospitality specialist Plaza Premium Group is to open Intervals, a cocktail and dining experience, in the Sky Bridge at Hong Kong International Airport in late June. Click here for our WeChat story and here for our original English version.
Digital discovery: Leading Treasury Wine Estates brand Penfolds has unveiled a Digital Sommelier programme that aims to “simplify the wine discovery experience” for travellers. Click here for our WeChat story and here for our original English version.
Live on Ctrip: Puig has partnered with Dufry and London Heathrow Airport in an exclusive livestream event for Penhaligon’s on leading Chinese travel app Ctrip. Click here for our WeChat story and here for our original English version.
Boosting consumption: The Hainan authorities have unveiled a wide-ranging incentive programme to drive consumer spending and to promote the island’s tourism allure. Click here for our WeChat story and here for our original English version.
Save the dates: The Moodie Davitt Report will host two critical conferences in September and October of particular relevance to Chinese airport and travel retail executives. Click here for our WeChat story.
Cross-category ratings: The Moodie Davitt Report is pleased to publish our hugely popular Jessica’s Secret Index for May covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery. Click here for our WeChat story and here for our original English version.
Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com for native opportunities.


 

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