Moodie Davitt WeChat: Key stories from Week 27

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China, with stories posted in Chinese and English.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 5,968 followers) and Moodie Davitt Report China Travel Retail Express (2,628 followers), which publishes daily.

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat service. That means our stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang
For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者,在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿,请联系出版负责人Irene Revilla(邮箱:Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest edition. 本周热点资讯一览如下。

Hainan turns up the heat on duty-free shopping: The fourth Hainan International Offshore Duty Free Shopping Festival and the seventh cdf Hainan Offshore Duty Free Shopping Festival kicked off on 4 July at the cdf Sanya International Duty Free Shopping Complex. The campaign features exclusive offers and rewards, as well as immersive retail experiences across the retailer’s six locations island-wide. Click here for our WeChat story and here for our original English version.
Downtown duty-free debut in Wuhan: Wangfujing Duty Free, in collaboration with Wushang Group, has opened Wuhan’s first downtown pre-departure duty-free store on 30 May at Wushang Mall. The opening marks a significant milestone in China’s expanding travel retail landscape and a strategic channel expansion for the retailer. Click here for our WeChat story and here for our original English version. 
The emergence of digital-first Chinese travellers: China Trading Desk’s Q2 2025 Travel Sentiment Survey reveals a shift in the shopping behaviour and preferences of Chinese outbound travellers, highlighting the need for travel retailers to rethink their engagement strategies. Click here for our WeChat story and here for our original English version. 
China’s retail trends: TravConsult’s on-site study at Nanjing Deji Plaza reveals rising demand for emotional experiences, premium design and upscale dining. Click here for our WeChat story and here for our original English version. 
Culture-driven duty-free project: Ever Rich Duty Free has completed its five-year Concourse C project at Taoyuan International Airport Terminal 2, enhancing retail, dining and public services with a strong focus on culture and traveller experience. Click here for our WeChat story and here for our original English version. 
Expanded payment options: Lotte Duty Free has rolled out LINE Pay Taiwan across all domestic stores from July, enhancing payment convenience for Taiwanese travellers – currently South Korea’s third-largest visitor group. Click here for our WeChat story and here for our original English version. 
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