Moodie Davitt WeChat: Key stories from Week Seven : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of this week’s posts on The Moodie Davitt Report’s WeChat Official Account. The platform continues to show strong readership growth in China.

The Moodie Davitt Report has stepped up its Mandarin language coverage of key China-related stories for 2022, anchored by our WeChat platform, published four times a month. Readership is climbing impressively with the platform now attracting 2,240 followers, along with very encouraging reading and sharing levels.

Since being posted just two days ago, for example, our WeChat story China boosts Lagardère Travel Retail revival has generated 1,209 views, on top of very heavy engagement on our Engish language platforms.

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also based in Hong Kong. They are supported by two further staff in Mainland China.

2022年起，《穆迪达维特免税报告》将进一步升级中国市场相关的中文新闻报道，每周一在广受关注的微信公众号发布最新资讯，每月推送四次。

《穆迪达维特免税报告》微信公众号的主理人为常驻香港的中文编辑周沫以及常驻香港的公司创始人兼董事长Martin Moodie。另有两名中国大陆员工提供支持。

The Moodie Davitt Report is the only international travel retail media title to offer a WeChat platform. The Official Account complements the strong and growing Chinese readership of our English language platform. For native content enquiries please contact Publisher Irene Revilla at Irene@MoodieDavittReport.com or Vice-President Sales & Events Sarah Genest at Sarah@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有2,240名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla/Sarah Genest（邮箱：Irene@MoodieDavittReport.com); Sarah@MoodieDavittReport.com。

本周热点资讯一览如下。

You can see highlights below from this week’s edition.

South Korea hits the headlines; Shanghai Hongqiao’s foodie delights

Interestingly, our post on overseas consumers being able to purchase Korean items through online duty free without visiting the Republic was our best-read story during the week 7-14 February. The readership underlines just how closely the Chinese travel retail community (and the authorities) watch the South Korean duty free market – the world’s biggest.

Our exclusive story on Shanghai Hongqiao International Airport’s vibrant and recently enhanced retail and F&B offer also drew plenty of readers.

All the stories below also attracted heavy traffic on our English language website.

**Head to head between Hainan and Korea:** Leading the news this week is how Hainan’s burgeoning offshore duty free sector has once again narrowed the gap between it and the world’s largest duty free market, South Korea. Business in Hainan has got off to a strong start in 2022 with sales surging by +151% year-on-year during the recent Spring Festival holidays. But for the troubled South Korean market the outlook is much less certain. A fuller version of the English story will appear in the next edition of The Moodie Davitt Report Magazine, out later this month. Click here for the WeChat version.

**Ready for a strong debut:** Another major story centres on the Estée Lauder Companies’ decision to participate in the second annual China International Consumer Products Expo (Hainan Expo). This not only marks the company’s debut at the show but also offers a tremendous boost to the event which will take place in Haikou, Hainan from 12-16 April. Click here for our WeChat story and here for our original English version.

**“Why I am sticking with Hong Kong”** – As the figures above confirm, the latest post on Moodie Davitt Report Founder and Chairman Martin Moodie’s popular Blog attracted huge attention when originally posted. In it, he describes how the Omicron variant has caused havoc in Hong Kong but says that he views the Special Administrative Region in a long-term and wholly positive manner. Click here for our WeChat story and here for our original English version.

**“An important window for China”** – China Duty Free Group looks set to make a powerhouse appearance at the second China International Consumer Products Expo (Hainan Expo). The world’s leading retailer intends to have representatives of over 200 duty free shops at the event where it will also be a major exhibitor. Click here for our WeChat story and here for our original English version.

**A landmark celebration:** A red-letter day for Shenzhen Duty Free Haikou Mission Hills Duty Free City on 31 January as the retailer celebrated its debut in Hainan’s booming offshore duty free market just one year earlier. We present a summary of the year’s highlights and note Shenzhen Duty Free’s strong partnership with DFS Group. The retailer plans to showcase its development and retail offer at the Hainan Expo in April. A fuller version of the English story will appear in the next edition of The Moodie Davitt Report Magazine, out later this month. Click here for the WeChat version.

**From Ireland to island:** Bacardi Global Travel Retail (GTR) launches the Teeling Whiskey – The Vintage Reserve Collection exclusively with China Duty Free Group in Hainan as the drinks group deepens its commitment to the vital China market. Bacardi GTR aims to build a strong following among whisk(e)y fans in China, led by its presence and investment in the Hainan offshore duty free market. Click here for our WeChat story and here for our original English version.

Celebrating in style: Shiseido Travel Retail has welcomed the Year of the Tiger with a high-impact 3D video animation for prestige brand Shiseido at the entrance of Hainan Tourism Duty Free Shopping Complex in Sanya. The pioneering 3D initiative is a first for Shiseido Company, Limited, which celebrates its 150th anniversary this year. Click here for our WeChat story and here for our original English version.

Click on the video to view the striking campaign in action at Hainan Tourism Duty Free Shopping Complex

**Looking back to look ahead:** In an encouraging message to the travel retail community, Lagardère Travel Retail Chairman & CEO Dag Rasmussen has predicted a return to pre-pandemic 2019 revenues in 2023. China has played a starring role for the French group with revenues in the Chinese mainland soaring by +119% compared with pre-pandemic 2019. Click here for our WeChat story and here for our original English version.

Partner with us on WeChat and reach your key Chinese audience in Chinese. Stories related to the China travel retail market are featured each week on The Moodie Davitt Report’s WeChat Official Account. Please scan the QR code to follow us and contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com for native opportunities.

Coming soon

The Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market.

The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews

The new digital title, to be launched in April, will be published in Mandarin and English five times a year across multiple platforms.

This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:

Airport retail (domestic and international)
Airport food & beverage
Airport advertising
Ecommerce
Land border, downtown and cruiseline retail
Mixed-use leisure and tourism developments
Offshore duty free retail and the Hainan Free Trade Port
Social media
+ All the latest brand and retailer activations

To subscribe, please email Kristyn Branisel at Kristyn@MoodieDavittReport.com

For advertising and sponsorship enquiries please contact Irene@MoodieDavittReport.com or Sarah@MoodieDavittReport.com. For all editorial enquiries please contact Martin Moodie at Martin@MoodieDavittReport.com.

Coming soon

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