Moroccanoil is continuing to emphasise its position as “more than just a haircare brand” with several new product launches for face and body. They will be showcased at next month’s TFWA Asia Pacific Exhibition & Conference (stand T8).
Moroccanoil Dry Body Oil infuses skin with the anti-oxidant rich, nourishing properties of argan, olive and avocado oils. The weightless formula is said to ‘instantly’ absorb into skin and lock in moisture, while essential fatty acids soothe dry areas and improve overall skin texture and tone.
The product is available in 100ml and a travel-sized 50ml.
Moroccanoil recommends spraying a thin layer of the product directly onto skin immediately after showering before lightly massaging in an upward circular motion.
Moroccanoil Body Shower Milk is described as a “highly concentrated, yet gentle body cleanser that provides the skin with deep hydration”. The product, available in Fragrance Originale, Fleur de Rose and Fleur d’Oranger, features argan oil, coconut oil, avocado and olive oil, aloe and glycerin.
The brand’s existing three Sun collection products are joined by Moroccanoil Sun SPF 30 Face Lotion and SPF 20 Lip Balm.
Moroccanoil Sun SPF 30 Face Lotion is a lightweight, fast-absorbing lotion that aims to provide broad-spectrum protection against damaging UVA/UVB rays. Its hydrating formula is infused with argan oil and a ‘powerful’ antioxidant fruit complex which is claimed to provide deep nourishment that is non-greasy. The product can be worn alone or under make-up.
Moroccanoil Sun SPF 20 Lip Balm is an argan oil and shea butter-infused lip balm that aims to nourish dry, cracked lips, while protecting them from UVA/UVB rays. The product provides lips with a transparent sheen and has a mint tea scent.
Both Sun products will be available from June.
Moroccanoil is present in 49 airports worldwide including New York JFK, Atlanta, Copenhagen, Frankfurt, Istanbul, Hong Kong and Tel Aviv. The brand is also listed on eight airlines, in 18 downtown stores, on two cruise ships and eight ferries, in three border shops and one diplomat shop. Moroccanoil’s partners include DFA, Heinemann, James Richardson, Dufry, DFASS, Kappé, DFS and ISG Asia.
