INDIA. Mumbai Duty Free has partnered in a joint promotion for acclaimed film director’s Rajkumar Hiran just-released production Dunki starring Shah Rukh Khan.
Mumbai Duty Free x Dunki marks the third movie-related promotion at Mumbai Duty Free in Chhatrapati Shivaji Maharaj International Airport as more production houses choose the setting for their on-ground campaigns.
During a visit to the store Khan engaged with fans, took pictures and autographed posters. As part of this joint promotion, travellers stopping at Mumbai Duty Free stand a chance to win exclusive merchandise and movie tickets.
Mumbai Duty Free Vice President of Marketing and Strategic Partnerships Amit Butani said, “Having one of the most distinctive superstars such as Shah Rukh Khan step in shows how the film industry entrusts us with their movie promotions.
“This collaboration aids our goal, dedicated to generating newer and more fulfilling moments for our customers. We look forward to making Dunki a part of us and our travellers’ delight.”
Dunki features an ensemble cast, including Shah Rukh Khan, Boman Irani, Taapsee Pannu, Vicky Kaushal, Vikram Kochhar and Anil Grover.
Dunki was released in cinemas on 21 December. ✈
