USA. Premium spirits distributor Blue Caterpillar has appointed Nadia Cheklab as Area Sales Manager for Mexico, Central America and the Caribbean.
Blue Caterpillar said Cheklab’s expertise in business development, luxury brand positioning and multi-market sales strategy will be instrumental in strengthening the company’s presence in the region.
With over a decade of experience in international business and brand management, Cheklab’s career in the beverage sector includes gourmet tea and wines & spirits. Originally from France, she has worked extensively in Mexico since 2013, playing a key role in developing premium brands such as Kusmi Tea, Tea Forté and Champagne Laurent Perrier.
“I am thrilled to join Blue Caterpillar and contribute to the growth and success of our brands in Mexico, Central America and the Caribbean,” Cheklab said. “I look forward to leveraging my experience and skills to drive strategic initiatives and strengthen our market presence.”
Blue Caterpillar Co-Founder and CEO Michael Gebrael commented: “In light of Ms Cheklab’s career accomplishments, strategic acumen and deep-rooted expertise in Latin America markets, we are confident that she is the right leader to steer our growth in these markets.”
Blue Caterpillar team members will be attending the IAADFS 2025 Summit of the Americas (Blue Caterpillar, Sandringham Suite), set to take place in Miami on 8-11 March.
As reported, nominations for TREX – The Moodie Davitt Report’s groundbreaking travel retail-exclusive awards – close in just a few days.
Submissions are welcome until 21 February, with all entries set to be evaluated on 5 March.
The event has already attracted an encouraging number of entries, highlighting the importance of the initiative and channel-exclusive products. Winners will be revealed at a virtual ceremony taking place on 26 March.
Entries can be submitted via the dedicated website. ✈️
