Nemiroff vodka has reported a +18% rise in 2020 volume sales year-on-year to 5.05 million nine-litre cases, despite the impact of the COVID-19 pandemic. In the duty free channel, sales halved during the year due to travel restrictions in many markets but the company said it expected to see recovery in 2021.
Nemiroff said that the results reflected its ability to adapt quickly to the new circumstances, saying it managed to focus on retail excellence, develop ecommerce sales and create marketing initiatives on new products that led to a further positive impact.
In Q4, Nemiroff showcased its new brand line-up titled The Originals under a new design, as reported. This helped boost sales, as did “consumer demand for new tastes and convenient formats for home-made quality cocktails”.
Within the premium line-up, sales of Nemiroff De Luxe, Nemiroff The Inked Collection, and Lex increased by 1.5 times on average year-on-year. This reflected the trend towards premiumisation and mindful drinking, said the company.
Nemiroff CEO Yuriy Sorochynskiy said: “Such incredible results were impossible without a strong team and trustful partners around the world. 2020 was a challenging year for many companies and the spirits industry in particular. It required restructuring of many business processes and bold decisions. The indomitable spirit in our DNA leads us to create the future we believe in. So we use every opportunity to build an industry-changing brand.”
Nemiroff said it expects to drive “continued improvement in sales and further brand expansion, as we benefit from the strategic investments we made in 2020.”
