Nestlé International Travel Retail (NITR) has taken its high-profile “˜Chill to Summer Sounds’ Kit Kat headphone promotion to Malaysia, partnering with Choc Stop International at the Satellite Building of Kuala Lumpur International Airport (KLIA).
The promotion, running throughout August, aimed to take advantage of the Eid “˜Celebration Day’ in Malaysia, Singapore and Brunei, when it is customary for workers in the city to return to their home town to celebrate with their families.
As part of its category strategy to increase sales by converting more travellers to buyers through added value promotions, NITR is giving away a pair of Kit Kat branded headphones with a minimum purchase of RM90 (US$28.50). There are also multi-purchase offers on the Kit Kat Share bag range.
NITR Global Head of Sales Alan Brennan said: “We are confident this insight-driven global shopper promotion with our retail partners Chocolate Sales & Supplies will replicate the same success achieved to date in other parts of the world, in terms of delivering incremental category growth, through increased sales and transaction value.”
Chocolate Sales & Supplies Group Marketing Manager Shereen Lau added: “We have an excellent business relationship with Nestlé and were delighted to partner with them in this perfectly timed promotion. For our customers the activation is very appealing, combining a high-quality GWP along with attractive multi-purchase offers – both ideal during this very important gift-giving period.”
NITR Regional Business Manager Alvin Tan commented: “We are excited to launch “˜Chill to your Summer sounds’ in Asia as it brings confectionery to life through music. With premiums that appeal to both customers and shoppers, we are certain to receive positive results. Expect to see similar activations in China, Hong Kong, Singapore, Thailand and Philippines between June to August 2014,” he said.
The Kit Kat activation is part of a global summer campaign with similar promotions in key European, Asian and Latin American airport locations.
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The high-profile Kit Kat activation at KLIA includes free branded headphones and is part of NITR’s global summer campaign in key airports in Europe, Asia and Latin America |
