INTERNATIONAL. Nestlé International Travel Retail (NITR) will be highlighting its leading confectionery brands at the upcoming IAADFS Duty Free Show of The Americas (Booth 1123).
For 2010, NITR said the key to building sales is to offer consumers more value at a better price. Its focus will be on family gifting with Smarties; informal gifting with Nestlé Swiss; and snacking and sharing, both with Kit Kat – celebrating 75 years – and its sharing packs range.
In addition, NITR will be promoting its “˜perfect store’ concept which provides retailers with the tools to maximise sales through category management, display and merchandising solutions.
FAMILY GIFTING – SMARTIES
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The old Smarties four tube multi-pack has been replaced with a colourful card three-pack for each of the three ranges |
For 2010 there is a rejuvenation of both Disney and non-Disney products in the Smarties range, which is exclusive to travel retail. New designs create better and more coordinated appeal on shelf, while presentation concepts offer improved play and perceived cost value, NITR said.
Smarties Disney Toppers have a new look with upgraded characters for Winnie the Pooh, Cars and Princesses ranges and new, improved play appeal – Winnie the Pooh figures are now stamps, Cars have an enhanced metallic appearance and Princesses have new twirling movements. The old four tube multi-pack is replaced with a colourful card three-pack for each range, all with games on the back. In addition, NITR has revamped the Disney Dispensers, adding a new Cars version.
The non-Disney Smarties collection has also been revamped. The Travel Cup has a new, hygienic drinking mechanism while the Colouring Set has similarly been given a facelift with brighter, better coordinated designs.
Finally, in a year-long promotion, the Smarties Sharing Pack includes a free Cars model for added value and collectability.
INFORMAL GIFTING – NESTLÉ SWISS
While the 400g tablets remain the cornerstone of the Nestlé Swiss range, 2010 sees the addition of new value and smaller gift options. These include new milk and fruit and nut 135g individual bars – for self-treat or as a mini-gift and offering an opportunity for product trial by consumers new to the brand. A counter-top dispenser has also been designed for point of purchase sales.
Also new is a 230g, 43-piece version of the Assorted Tower (currently available as a 460g size), plus the addition of a 500g Nestlé Swiss Sharing Pack containing 50 milk chocolate chunks – each bearing an indented Swiss cross. This joins NITR’s existing sharing bag range which also includes After Eight, Quality Street, Smarties, Kit Kat, Aero, and Nesquik.
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The Nestlé Swiss product line-up for the IAADFS show includes the 500g Nestlé Swiss Sharing Pack with 50 milk chocolate chunks (left) – each bearing an indented Swiss cross – and new milk and fruit and nut 135g individual bars |
SNACKING/SHARING – KIT KAT CELEBRATES 75 YEARS
To mark Kit Kat’s 75th anniversary this year, several new limited edition packs and fresh presentations for existing travel favourites, featuring an exclusive logo, are being introduced. All are exclusive to travel retail and include a 48 two-finger 993g Gift Box and 200g 12 x two-finger Mini Dispenser.
For more information, contact Ian Robertshaw, Nestlé International Travel Retail, tel: +41 21 948 29 71, e-mail: ian.robertshaw@nestle.com.
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