Nestlé International Travel Retail (NITR) is highlighting two products to focus on gifting and the trend towards healthier snacking.
As reported, a London-themed After Eight pack and the Yes! fruit-and-nut bars were featured at the recent TFWA World Exhibition in Cannes.
NITR said both brands meet its remit to reinvent and extend its product range in line with its ‘10 in 10’ ambition to double the size of the confectionery and fine foods category in travel retail to US$10 billion in the next ten years.
The destination pack of After Eight Mint Chocolate Thins is exclusive to travel retail and will be available from 2020. NITR said the 400g box meets its all-year-round gifting driver for category growth.
NITR noted that the after-dinner mint chocolates, which were created in 1962, are popular at dinner parties and social gatherings around the world, with over one billion of the treats produced each year.
NITR General Manager Stewart Dryburgh said: “The luxury allure and sense of heritage around the After Eight brand is undeniable. We look forward to rolling out the iconic and much-loved mint chocolates in 2020 with a new design twist sure to appeal to travelling gift buyers who want an impressive gift item from a brand that they know, trust and love.”
NITR said the Yes! fruit and nut bars underline its ‘Healthy Snack, Healthy Treats’ category driver.
Presented in recyclable paper packaging with a ‘join forces and help nature together’ message, the ‘Tasty by Nature’ gluten-free bars are available in seven flavour combinations. The nut bars, NITR pointed out, offer a source of protein, are high in fibre and contain no palm oil, while the fruit bars contain no added sugar.
In global travel retail, 32g-35g Yes! fruit bars will be available in packs of three, with flavours including Raspberry & Chia, Pineapple & Coconut and Cranberry & Dark Chocolate. The Nut flavoured bars combine dark chocolate with sea salt and almond.
All of the cocoa used in the nut bars comes from sustainable sources that are UTZ certified, NITR said.
“NITR consumer insights have shown that ‘Better for You’ is one of the three key reasons for purchasing by travellers and, within that, healthy snacks and better treats are driving category growth,” Dryburgh said.
“Yes! bars are ideal to meet this need, particularly now that they are in recyclable packaging. We see them as being suitable for the point of sale tills, ideal as impulse purchase items to increase average basket size.
“Innovation and new product development are at the heart of our ‘10 in 10’ ambition and we are truly excited to unveil these new additions to our range,” Dryburgh concluded.
