Nestlé International Travel Retail (NITR) unveiled its newest confectionery innovations at its press conference earlier this week at TFWA World Exhibition.
According to the company, its novelties aim to target key growing consumer segments such as Millennials and emerging middle classes.
In 2017, Kit Kat will unveil a new activation called Chocolatory. The concept, which was first launched in Japan and then Australia, has been adapted for the travel retail channel. Using a digital interface, travellers will choose from a selection of patterns and messages and create, in less than 90 seconds, their own personalised Kit Kat box.
NITR will also reveal a new global activation called Live Your Break, a campaign which will be accompanied by the launch of the second edition of the ‘Celebrate the Breakers’ travel retail-exclusive sharing bag. The packs target three profiles of Millennial traveller: the Urban Breaker, the Festival Breaker and the Adventure Breaker.
From December 2016, NITR is rolling out new Kit Kat Mini Moments. The snack-sized Kit Kats include caramel, mocha, cookies & cream, hazelnut and the original milk chocolate flavours.
For premium brand Cailler, NITR will introduce two limited editions across a selection of locations for the gifting season. Both will be supported by the brand’s Virtual Reality activation.
The Winter Selection limited edition, launching from November 2016, is a premium gift box featuring a winter look. It offers an assortment of five new chocolate bonbons with festive flavours such as gingerbread, honey, or dark orange.
In January 2017, during the Chinese gifting period, NITR will launch a Cailler Chinese New Year limited edition. The gift box, which includes a design created by Chinese artist Mrs. Wang and Swiss artisan Marianne Dubuis, celebrates the art of paper-cutting.
For Smarties, NITR is set to launch a number of products in 2017 aimed at sparking children’s imagination.
Smarties Toppers is a giant tube with a transparent dome which incorporates a reversible finger puppet, crayons and a rocket or princess dispenser. Smarties Telescope and Smarties Art Tube includes crayons, coloured paper and stencils. A money box tin and giant pocket dispenser complete the new Smarties line-up.
Nestlé International Travel Retail General Manager Stewart Dryburgh commented: “Nestlé is celebrating its 150th anniversary this year and innovation has been a key part of our DNA throughout. At NITR we are focusing our efforts on delivering integrated, branded propositions combining quality ingredients, engaging packaging and unique, brand relevant experiences to meet a targeted set of consumers’ needs and expectations.
“We see specific growth opportunities especially in the premium and family gifting categories. We are confident that our new launches will drive full value and create category growth in these critical segments.”
