 |
History in the making: The new collection features an assortment of 28 classic chocolates |
Brand: Neuhaus
Launch: Belgian chocolatier Neuhaus is targeting the gifting sector with its new History Collection of chocolates. The range will be ready for shipment from September.
Details: The Neuhaus History Collection comprises an assortment of 28 classic pieces, each representing a milestone in Neuhaus’s history.
The giftbox, which is housed in a giftbag, features a design inspired by the Queen’s Gallery in Brussels where the history of Neuhaus began in 1857. Inside the box is a leaflet that explains the story of each filled chocolate.
 |
Neuhaus Director of International Sales Philip Geeraert: “The Neuhaus History Collection answers the high-end chocolate gifting needs of the travel retail consumer” |
Comment: Neuhaus Director of International Sales Philip Geeraert: “The Neuhaus History Collection answers the high-end chocolate gifting needs of the travel retail consumer. The Neuhaus experience products seem to be doing exceptionally well in travel retail as customers look for a unique gift with a story that makes it special for the receiver.
“We will launch the History Collection with the required promotional support for a new product launch. The pricing is positioned in the higher segment ranging between €35 and €60, depending on the region. We are sure this will be another success and will make many people happy”.
