Neuhaus unveils a ‘magical holiday experience’ at Brussels Airport

This launch highlights Neuhaus’ longstanding connections with key stakeholders in the travel retail ecosystem

BELGIUM. Neuhaus has unveiled two chocolate statues at Brussels Airport in partnership with Brussels Airport Company, Brussels Airlines and Lagardère Travel Retail. The Belgian praline pioneer’s installations are located in Terminal A and Terminal B. 

The chocolate stars are brushed golden and arranged in the shape of a Christmas tree

The creations, adorned with stars made of Neuhaus chocolate, invite travellers to immerse themselves in the festive spirit.

Neuhaus products are featured in The Loft by Brussels Airlines and Lexus lounge, which includes a dedicated Neuhaus corner and Maître Chocolatier. 

The seasonal offerings feature cutouts of pine trees, reindeers and Santa Claus
The collaboration with Brussels Airlines takes the ‘magical holiday experience’ to new heights

The brand presence extends to duty free stores and The Belgian Chocolate House, offering passengers holiday packs for both gifting and self-indulgence. 

The brand noted: “With the most extensive assortment of seasonal delights among high-end chocolatiers, we continue to set the standard for excellence in the travel retail market.” 

Neuhaus products are also available at select airports across Europe, Asia and the Middle East. The widespread availability underscores the brand’s commitment to ‘sharing the joy’ of Neuhaus chocolates with travellers worldwide. 

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