Amarula has launched a new bottle shape, which celebrates the African elephant, into travel retail
The bottle, affectionately named “Jabulani” (Zulu for “rejoice”), inherits its name from a South African elephant that was abandoned as a baby but later rescued and adopted into a new herd.
The new bottle features the shape of an African elephant etched into the glass.
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Amarula Global General Manager Dino D’Araujo said: “Right now, people in over 100 countries are enjoying the true and distinctive taste of Amarula. We hope many more travellers will seek out opportunities to make this special drink part of their memories wherever they travel, and when they arrive safely home.
“In addition to upping the aesthetic elements of our packaging, the bottle reflects our on-going commitment to elephant conservation. Since 2002, The Amarula Trust has helped conservationists study elephant behaviour and use the learnings to protect elephants within South Africa’s borders.”
“This year, we are extending our support to the rest of Africa thanks to a partnership with WildlifeDirect and its Kenyan CEO, Dr Paula Kahumbu,” continued D’Araujo.
“Funding generated from the proceeds of Amarula sales around the world, combined with the expertise and commitment of Paula and her team will help us continue to protect the continent’s elephants that are such an important part of both Africa’s heritage and Amarula’s story.”
The Jabulani bottle is launching exclusively to travel retail channels worldwide this month, followed by a phased roll-out into various domestic markets, including South Africa, Europe and the Americas, later in the year.
