JAPAN. Narita International Airport Corporation (NAA) has opened ten new brand boutiques and two new duty free outlets at Narita Airport ahead of the peak summer travel season – as recovering Japanese outbound traffic boosts the airport’s retail business.
Terminal 1’s Narita Nakamise shopping avenue has new Folli Follie, Furla, Lacoste and Swarovski boutiques operated by JAL-DFS, along with new Burberry, Coach and Loewe boutiques. All the outlets opened in July.
Narita 5th Avenue in Terminal 2 has seen the opening of new LeSportsac, Omega and Tumi boutiques. Two new FaSoLa Duty Free cosmetics & perfumery and liquor & tobacco stores were opened at the entrance to 5th Avenue on 24 July.
“With these openings, we at Narita Airport can give our customer more choices for shopping, and we hope it helps to make our duty free mall more enjoyable,” commented Naoto Kojima, NAA’s Senior Manager Retail Strategy.
The Terminal 2 duty free stores represent a further phase in NAA Retailing’s integration of the stores formerly managed by its NAA-ANA Duty Free and NAA & JAL-DFS partnerships. (Both stores were formerly managed by NAA-ANA.)
NAA Retailing is now advanced reallocating space previously occupied by Empire Duty Free, which declared bankruptcy in January 2011.
JAL-DFS refurbished the space of Empire’s former Etro boutique in Terminal 2 to open the LeSportsac, Omega and Tumi boutiques.
In September NAA Retailing will open a men’s multi-brand fashion store in the former Empire Duty Free space in Terminal 2.
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Narita’s realignment of brand boutiques positions the airport to capture an increased share of the growing outbound traveller spend | |
Outbound recovery
“With the appreciation of the Yen, outbound Japanese traffic has recovered satisfactorily,” Kojima told The Moodie Report.
“Demand for this summer has recovered over the previous year, when the Japanese imposed voluntary restraint from travel following the Tohoku Earthquake.
“Non-Japanese passengers, who for a time had avoided travelling to Japan because of the earthquake and nuclear accident, have been returning,” he added.
Although the strong Yen and economic instability in Europe still have an influence on non-Japanese passenger numbers, NAA is expecting passenger traffic as a whole to exceed previous year figures.
Narita Airport recorded just over 28 million passenger movements in 2011.
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