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Hayasei’s Antifatigue Eye Patch is designed to give a quick skincare boost | |
FRANCE. Hayasei is the name of a men’s grooming range, new to the beauty sector and to travel retail.
Launched in February 2010 under the Hayasei brand name (Hayasei is a Japanese word for ‘quick boost’), the range claims to supply energy skin solutions with instant and effective results.
The brand’s 25-year-old founder Mohamed Zahhar says he aims to bring innovation and freshness to the male grooming market.
Zahhar told The Moodie Report: “Our mission is soin choc effet express. In other words, shock treatment, instant result. Why? Because people want it all now. To be slim without going to gym, for example. We are offering them products immediately effective with visible results.”
He added: “We are a young team and new to travel but hungry to energise the travel retail sector.”
The products are designed to be to easy-to-use, carry-on safe and flight approved. They are packaged in small sizes, allowing the company to offer lower prices.
The range includes an Antifatigue Eye Patch containing natural active ingredients such as ginseng, green tea, ginkgo, hamamelis and Champagne yeast. It claims to leave tired eyes glowing and refreshed with fatigue signs reduced, dark circles erased, and the under-eye contour area re-energized.
Thanks to a patented hydrogel system, the icy gel helps relieve the signs of fatigue and boost energy. The patches are designed to be applied under each eye for 15 minutes, then discarded. The Anti-Fatigue Eye Patch retails at €4.90.
The company is developing more products in the well-being and toning sectors, according to Zahhar.
For details, contact Mohamed Zahhar, 10-14 rue Jean Perrin, 17000 La Rochelle, France, tel: +33 546 507 756, fax: +33 546 273 331 or e-mail mz@hayasei.com Visit www.hayasei.com (launching soon).
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