BAHRAIN. Bahrain Duty Free has expanded its offer by welcoming a host of new fragrance, beauty and luxury brands at Bahrain International Airport.
These include Puig-owned niche fragrance brand Penhaligon’s, British fragrance house Jo Malone London and Thameen London.
The Penhaligon’s counter offers the brand’s three best-selling lines, Portraits, Trade Routes and British Tales. The Portraits Mansion, which features the colourful cast of characters in the Portraits Collection, is a key focal point of the counter. The Magic Monocle digital fragrance profiling tool is another standout feature.
In addition to an enhanced fragrance offer, Bahrain Duty Free has introduced makeup from French luxury house Hermès as well as sunglasses from Tiffany & Co.
Bahraini TV Presenter and Entrepreneur Shaima Rahimi officially opened the expanded space and visited the new brands on offer.
Dedicated Value Offer merchandising displays are spread throughout the store highlighting the latest promotions on Bahrain Duty Free’s fragrance brands.
Bahrain Duty Free CEO Bassam Alwardi commented: “We strive to offer memorable shopping experiences for travellers, and with more luxury brands and new collections added to our shopping arena, customers travelling through Bahrain Duty Free really do have the greatest selection of bespoke and reputed items to browse and purchase.
“We are committed to delivering world-class shopping in the global travel retail sector, and so will continue to source diverse and niche brands across all our product categories, ensuring truly one-of-a-kind duty free shopping for now, and in the future.”
As reported, The Moodie Davitt Report Founder & Chairman Martin Moodie visited Bahrain International Airport in late 2022. Moodie discovered the outstanding commercial proposition at the new terminal opened in January 2021, anchored by an elegant and diverse Bahrain Duty Free offer.✈
