FRANCE. Nina Ricci is preparing for the global roll-out of a new advertising campaign for its L’Air du Temps women’s fragrance.
The new print visual (pictured) first aired in France on 15 April; it will be introduced worldwide from July.
The new image was shot by renowned photographer Jean-Baptiste Mondino. It is the third time he has collaborated with the Ricci brand’s icon line: the first time was in 1998; the second in 2003.
The ad image once again features an angel allegory; the overall effect is described as “romantic and luminous”.
The model is Belgian Elise Crombez, who is pictured wearing a strapless, white muslin dress with feathered wings. In her hands she cradles the L’Air du Temps flacon.
There is no slogan or strap-line, just the fragrance and company name.
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