Nivea has created two new travel retail exclusive airline sets for its best-selling lip and skincare products.
Shipping in April, the Nivea Creme Set contains five 30ml tins of the brand’s flagship product, presented in a compact, windowed box. It will be priced at €8 – the equivalent of four individual tins, making the fifth tin in the set a gwp.
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Nivea’s new travel retail exclusive airline sets begin shipping in April |
The Luscious Lips Set comprises five Lip Butter flavours: Original, Raspberry Rosé, Macadamia, Cocoa and Coconut (both new). They are presented in a small, pink windowed box.
The set will retail at €12. In addition, the new Cocoa and Coconut Lip Butter flavours will be launched separately into travel retail in April, priced individually at €2.70.
While each set has been designed specifically for inflight sales, Beiersdorf Director of New Routes to Market Sigmar Werz commented: “These items are fantastically priced impulse buys and will [perform] as well a quick grab product by a cash desk in the airport as they will in an inflight brochure.”
