SPAIN. During the month of March Nivea Travel Retail and World Duty Free Group partnered to deliver a Wheel of Fortune promotion at Madrid Barajas Airport Terminal 1 (Schengen zone).
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Spin to win: Nivea’s eye-catching Wheel of Fortune promotion at Madrid Barajas |
Located in a central area of the walkthrough store, the high-profile event featured a large Wheel of Fortune game. Travellers were invited to spin the wheel to win a selection of prizes, such as 30% off any Nivea purchase, a beach ball set or a bath basket. In addition to these prizes, every passenger was gifted a 10ml Nivea Creme.
Nivea Director of New Routes to Market Sigmar Werz commented: “This is the latest in our promotional campaigns that we are drawing on to really engage the customer and make them feel a part of the interactive Nivea Travel Retail experience.
“This fun-filled promotion drives customers into the stores and creates maximum excitement. Customer feedback and sell-out results show us that the promotion has been a great success.”
