Benefit Cosmetics has extended its Brow collection with new Foolproof Brow Powder.
The product, priced at US$24, is said to be smudge-proof and long-wearing. Two eyebrow shades – one lighter and one darker – are offered in a compact palette complete with a blending sponge.
Benefit recommends applying the lighter shade of powder first from the start of the brow to the arch, before sweeping the darker shade from the arch to the tail end of the brow. According to Benefit, this creates natural, full-looking brows.
In other news, Benefit has appointed Chinese actress Yangzi as its Brand Ambassador in China. The brand is collaborating with her for a campaign on Wechat and Weibo.
Benefit Cosmetics will be exhibiting at TFWA World Exhibition on the Accama Delta yacht. There, it will also highlight its Mini collection which is being rolled out in airports globally. All of the brand’s star products such as They’re Real! Mascara are available in mini format.
