Beauty distributor Nobilis Group – 50% owned by Gebr. Heinemann – has announced an exclusive distribution agreement for Aviator Fragrances in the DACH region (Germany, Austria and Switzerland).
The partnership is in collaboration with Aviator’s global master licensee CRM in the UK, known for its previous stewardship of the Sarah Jessica Parker fragrance brand and coordinated by Stuart McGuire of JNS Brand Management.
Launching in October 2025, the Aviator fragrance range takes inspiration from the “essence of exploration, a longing for discovery that has inspired adventurers, aviators and dreamers throughout history,” the partners said.
The debut collection includes three men’s fragrances including Aviator Energy and Aviator Wingspeed and a third unreleased scent. It pays tribute to the design heritage of Aviator and is housed in minimalist sleek bottles which feature three different caps and luxury packaging.
According to the partners, listings have already been secured with several airlines, including Air Baltic and Condor, as well as with Aer Rianta International via travel retail distributor Hanse Travel Retail. In addition, Creation Middle East plans to launch the line through its Middle East outlet network starting fall.
With this latest addition, Nobilis Group further strengthens its prestige fragrance portfolio, underscoring its commitment to delivering distinctive and high-quality fragrance experiences to the DACH market.
JNS Brand Management Founder & Managing Director Stuart McGuire commented: “We are thrilled to be working with such a prestigious distribution company as Nobilis Group and we are excited to build the partnership and sales together.
“Aviator is a proven brand and the expansion into fragrances is the next step for developing a true lifestyle icon. Thank you to Nobilis Group and CRM for their confidence in the brand and the excellent development.”
“The new Nobilis distribution agreement for key European domestic markets combined with the increasing global travel retail footprint for Aviator fragrances through Hanse and Creation Middle East creates a massive opportunity for the brand and we’re truly grateful for the amazing support that we are receiving from our business partners.”
The Aviator Fragrance range will be showcased during the upcoming TFWA World Exhibition in Cannes (29 September-2 October) at the Hanse Travel Retail stand (Red Village J24). ✈
