INTERNATIONAL. Entries are now open for The Moodies 2024 Travel Journey Social & Media Awards (The Moodies), the 11th edition of the annual awards recognising excellence in travel-related social media, digital content and creative marketing campaigns.
The awards programme covers a wide range of categories, from best use of video to top-performing social media campaigns and influencer marketing initiatives, best use of AI and Digital Disruptor of the Year.
By honouring the industry’s most forward-thinking digital content and strategies, The Moodies 2024 aim to showcase best practices and inspire travel sector stakeholders to push the boundaries of consumer engagement through social and digital platforms. Full category details are available here.
With an eligibility period of 1 August 2023-31 July 2024, entry for the awards is via self-nomination and will be charged at US$189 per submission, payable at point of entry.
Airports Council International Vice President of Communications Véronique Demers is confirmed as a member of The Moodies judging panel, along with The Moodie Davitt Report Founder & Chairman Martin Moodie. The names of other judges will be confirmed shortly.
Judging Criteria
The judges will be looking for clear objectives, creative and effective implementation, and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
The written summary component of entries should not exceed 800 words in total and should relate to work undertaken between 1 August 2023 and 31 July 2024. Award entries are being invited from today until the closing deadline of 15 August 2024.
Entries can be submitted in Word or PDF format with further details available here. Each entry must include information under the following headings:
- Total budget & objectives
- Target audience & strategy
- Implementation & creativity
- Results & evaluation.
A special edition of The Moodie Davitt eZine, with a review of the 2023 The Moodies – The Travel Journey Omnichannel Awards can be accessed here. The winners, announced via an online ceremony on 29 November, were chosen from a top-tier list across 23 highly competitive categories. ✈
