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SWITZERLAND. The Nuance Group reckons its new duty free/duty paid concession at Orlando International Airport to be worth more than US$200 million over the seven-year term.
On Wednesday The Moodie Report broke the news that Nuance, in partnership with Miami-based DFASS and two airport certified disadvantaged business enterprises*, had been awarded the contract.
It headed off strong opposition from (in final ranking order) Travel Retail Group (led by Gebr Heinemann), Duty Free Americas, Dufry and incumbent World Duty Free Group [the stores have been run for many years by Alpha Duty Free, now part of Autogrill-owned World Duty Free Group – Ed].
Nuance revealed today that the concession covers two stores, located in Airside 1 and Airside 4 respectively, totalling 7,650sq ft (711sq m) of retail space. Nuance said it plans to unveil an improved and expanded duty free/duty paid offer for domestic and international travellers by January 2013.
That will help explain a revenue projection that looks bullish given that duty free sales for the past two years were around US$14.7 million and US$15 million, respectively. The company also believes that the airport’s rapid growth in Latin American traffic will spur sales to new heights.
The Nuance Group President & CEO Roberto Graziani commented: “Nuance has enjoyed a long-standing presence in North America, having gained a foothold in this key market over 20 years ago.
“This agreement further strengthens our business and firmly establishes us as one of the region’s leading travel retail operators.”
The Nuance Group North America CEO Richard Rendek added: “Together with our partner DFASS, we look forward to working closely with Orlando International Airport to introduce exciting concepts to deliver an outstanding retail experience that reflects our combined commitment to excellence in quality, innovation and service.”
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Roberto Graziani (left) and Richard Rendek: Extending Nuance’s strong North American footprint |
Nuance has a long heritage in North America and operates 34 stores across seven airports in the US and Canada (Calgary, Toronto, Chicago, Denver, Fort Lauderdale, Houston and Las Vegas).
“In addition to its plans to develop the Orlando travel retail offer, Nuance will unveil a major expansion of its Las Vegas operation this summer when the new Terminal 3 opens at McCarran International Airport. This will add a further 1,100sq m of retail space and introduce several new concepts to the North American market.
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Mock-ups of The Nuance Group’s planned Airside 1 (top) and Airside 4 stores |
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*ABOUT THE NUANCE GROUP ORLANDO LLC
The Nuance Group Orlando, LLC. is a joint venture between The Nuance Group (USA), Inc; DFASS Central, LLC; Pancho’s Spanish Bakery; and Deli, LLC (PSBD); and C.W. Hope Consultant/Management Corporation (CWH). PSBD and CWH are airport certified disadvantaged business enterprises.
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