Nuance has partnered with Zwilling Beauty Group to expand its P&C assortment with the addition of a new on-trend category: beauty tools. As previously reported, Zwilling Beauty Group will exhibit for the first time at this year’s TFWA Tax Free World Exhibition in Cannes (Mediterranean Village: N13).
The beauty tools category comprises a range of items for men and women, in this instance from Zwilling, Tweezerman and Fantasia. The two companies have developed a new and innovative concept, which presents all the items together, in one clear and accessible display. The new concept will be rolled out first in Switzerland, Sweden, Portugal and Bulgaria, with other destinations following in the coming months.
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Zwilling Beauty Group is committed to developing the beauty tools category within travel retail |
Ample space and visibility is being dedicated to this new category within the P&C section of Nuance’s duty free stores. The product range includes a wide variety of premium manicure & pedicure sets, brushes and other beauty accessories.
“This new concept development underlines the strong partnership between Nuance and the beauty brands that are at the top of their market providing high quality products,” commented Nuance Commercial Director Europe, Alexander Anson. “Customers are at the heart of our business, and we are constantly looking for new ways to bring innovative products to our travellers. We are delighted to launch the new Beauty Tools concept across Europe, and I am confident that this will prove an appealing category amongst many of our travellers.”
“Beauty tools and accessories are a new category within the beauty space of the travel retail channel,” noted Dr. Cornelia Wittke, Member of the Management Board of the Zwilling Beauty Group and CEO of Tweezerman International. “Consequently, offering our top quality brands and products in the fast-growing travel retail channel [represents] a great opportunity for incremental sales and revenue, and is a valuable addition for retailers aiming to establish a complete and competent beauty offer in their stores.”
“We are very happy to work this strategic approach with Nuance, and can see already that our ideas are delivering a good level of customer engagement and that shoppers are enjoying this innovative [opportunity],” added Zwilling’s newly appointed Director Global Travel Retail Juergen Jost. “Inspired by the initial results we are looking forward to further developing and expanding this business with the Nuance team.”
